From selection of the right journalists and influencers to analysis of coverage, from creation and communication of messages to organisation of press conferences, an effective PR campaign is built on a host of actions that must all be perfectly executed and tracked.
To do so, PR agencies and communications departments often rely on a mix of different software tools that do not interact with one another and are not always up to the task.
Augure has partnered with leading industry players to develop a complete solution in order to achieve the best PR results.
Augure for effective management of your database of journalists and influencers
The Augure solution allows you to build databases of the most relevant media and influencer contacts for your targets and subjects. These lists are constantly updated based on your sources and augmented with data obtained through your relationship with each journalist.
A fully-fledged CRM system, Augure enables agencies and teams to collaboratively manage and continuously develop your database.
The solution also ensures that lists fully comply with GDPR, saving you the effort of verification.
Leverage the history of your relationship with each contact
To effectively communicate with journalists and influencers, you need to know them well. Their areas of interests, their schedule, the way they respond to different channels or types of press release. Some willingly attend conferences, others prefer exclusive interviews.
This information is invaluable in order to approach each contact in the most effective manner.
Augure allows you to automatically add to the profile of each contact as you track your relationship with them, as well as easily access relevant data and share this with your team.
Create and send messages from a single interface
With its powerful and intuitive editor, Augure lets you simply and effectively create and send press releases, media kits, newsletters and more, saving time and effort, while guaranteeing quality.
To ensure good message deliverability, Augure reduces the risk of rejection with its statement of origin procedures and online content system, so your messages actually reach their recipients.
Augure also has an integrated real-time tracking tool (opens, clicks, downloads, etc.), which lets you monitor reception of your messages and manage follow-ups in two clicks.
An all-in-one solution to organise and track your PR campaigns
Press releases, press requests, interviews, customer relationships, press coverage and more: Augure helps the press officer by bringing together all the key actions in media relations in a single programme.
Thanks to its collaborative tools, Augure also makes it easier to adopt a project approach when, for example, running a PR campaign split between several members of a team.
Augure software allows you to track and analyse all press relations actions taken, whether for a client in general or for a campaign in particular.
Create, manage and analyse your press events
The Augure tool lets you track a press event from start to finish, whatever its type (conference, trip, trade fair, factory visit, workshop, site visit, etc.).
It also brings together in one place features such as guest list management, dispatch of invitations (including reply form creation), reply management, press accreditation, budget tracking, guest check-in and analysis, and more.
Every event created and managed through the platform can be tracked and optimised from end to end in the tool and then analysed.
The perfect solution to track the global performance of a PR campaign
Augure enables the evaluation of media relations actions and their results, helping press officers to analyse and enhance their work. Tracking PR performance is essential, but must be done using suitable and smart indicators.
The criteria can vary, but these can include press coverage analysis (quantity, type, visuals, tone, location, etc.) and press releases sent, press requests and meetings with target journalists.
That’s why Augure allows every user to choose and display their own key performance indicators (KPIs), in order to track them and generate 100% tailor-made analyses and reports.
